The main aim of advertising is to create demand for products and services. This book is a comprehensive collection of different aspects of advertising . Through an innovative and modern approach the book deals with a practical approach to advertising management. Numerous concrate  techniques and technologies gives readers a simulate frame work of advertising in practice and provide an understanding of fundamentals and problem solving methods to face the challenges of advertising in 21st century. This book will make a  useful contribution to B.Com, BBA, M.Com and MBA students of our country.