his book explores the basic knowledge of Agricultural Marketing in systematic and lucid manner. The study of this important subject is useful to every citizen especially to the students of B. Com., BBA, M. Com., MBA, CA, ICWA, and CS students of our country. This book contains a wealth of information about each and every aspect of Agricultural Marketing. The reader will find that each topic has been discussed with clarity, followed by point-wise recapitulation. The present edition of the book, which is designed to bridge the gap between theory and application, stands out from others on account of the following salient features:

• The present edition is thoroughly revised with a view to making it more student-friendly. v The presentation of the subject matter is designed on ‘teach yourself’ technique which enables the readers to learn faster.

• With the view to develop sufficient confidence among the readers to understand the subject, the chapters are arranged in systemic order. v The book is written in simple language, explaining the subject step-by-step.