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BRAND MANAGEMENT Modern Consumers Preferences

  • Title: BRAND MANAGEMENT Modern Consumers Preferences
  • Author: Seema Tak
  • ISBN: 978-81-80929-12-5
  • Price: 975.00
  • Format: Hardback
₹975.00 ₹97520

In the last ten years importance of Brand Management has increased many folds, not only at national level but also at international level. The contents and subject matter of brand management is also changing very fast and innovative issues are emerging very soon. This is widely accepted reference book for B.Com. BBA, M.Com. MBA, CA, CS, and ICWA students of our country. The book has several distinctive features as enumerated below:

  • The language of book has been kept simple and the entire discussion has been built on a logical and coherent outlines.
  • The latest changes in our government policy have also been incorporated at the proper places.
  • The book covers comprehensively the course content re quirements of the UGC.
  • The book follows an examination-oriented approach. of modern time.
  • This book will be a source of knowledge and expertise readily available to the readers.

Dr. Seema Tak is research follow at the university of Rajasthan, Jaipur. She is visiting scholar at the center for Economics and toughs Business Economic. She has 3 year teaching experience of business experience of Business Economics. Her interest are also include Micro Economics, Business Economics and international Economics. She has a passion for education and firmly believe in woman right and equality and is a Member of Women Advisory Board. She is closely associated with several education, and women’s organization.