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The book covers a wide spectrum of topics on Digital Marketing. The book throws light on techniques of Digital Marketing in current crisis and other important issues of Digital marketing in the modern world. The book is useful to B. Com., B.B.A., M.Com. and M.B.A students of Indian Universities. The book reflects the scholarship and long teaching experience of the author.
Dr. R.C. Sharma is M.Com. M. Phil and Ph. D from University of Rajasthan, Jaipur. At present he is working as lecturer at Ram lal Anand College, Ranchi. He is a prolific writer and has 13 books to his credit. More than 22 research papers have been published in Indian and Foreign journals. He is closely associated with many academic and educational institutions such as all India Accounting Association, Commerce Associating of India and Management Association of India.
