Electronic Commerce

  • Title: Electronic Commerce
  • Author: Dr. Rajiv gupta
  • ISBN: 978-93-92639-35-7
  • Price: 1750
  • Format: Hardback
₹1750 ₹1770

At the doorstep of a new millennium the web and E-commerce are key industry drivers. Few companies or industries are immune to the effects of the E-commerce tidal wave.

It creates new channels for our customers; marketing leaders in many industries sit up and take notice. Just as many have started to grasp e-commerce, the next wave E-business-is already knorking on the door. Intensified Competition and E-commerce opportunitie are pressing traditional companies to build E-business models that are flexible, fast and customer focused. In other words, the core of the enterprise itself Is going through a metamorphosis.

Dr. Rajiv Gupta is M,Com., Ph.D. From University of Rajasthan, Jaipur. He Is on eminent scholar and a well known writer and analyst. Dr. Gupta has contributed a large number of articles in national papers and periodicals. He has organised and participated in a number of international and national conferences and seminars. At present he is working as the director at Computer Education Institue Pilani, (Rajasthan).