Insurance marketing refers to the marketing of insurance service with the motto of customer-orientation and profit-generation. The fundamentals of insurance marketing, it is important to recognize the evolving nature of the insurance industry and the marketing landscape. Insurance marketing focuses on the formulation of an ideal mix for the insurance business so that the insurance organizations survive and thrive in a right perspective. They quality of services can be improved by formulating a fair mix of the core and peripheral services. 
This book is designed to cater to the needs of insurance professionals, marketers, students, and all those interested in the intersection of insurance and marketing.