The present edition of the book is an attempt to present the whole subject of marketing research in a simple, lucid and comprehensive manner. This book is the result of an interdisciplinary discourse attempting to unfold the various dimensions of Marketing Research. The chapters of this book highlights the fact that this important subject is more vulnerable than any other subject, because growing global international trade and business required more use of tools and techniques of marketing research for success. The detailed knowledge of modern principles and methods of marking  research is the pre-condition of success in present cut thought competition. The book is useful to the students and teachers of B. Com., BBA, M. Com., MBA, CA, ICWA, and CS classes. The book presents a balance of conceptual and procedural material for Indian students, using carefully designed examples and illustrations, a large variety of problems and a complete program of integrated study aids.