Online marketing is the art of selling products and services over digital networks, such as the internet and cellular phone networks. The art of online marketing involves finding the right online marketing mix of strategies that appeal to your target market and will translate to sales.
The book covers a wide spectrum of topics on Online Marketing. The book throws light on techniques of Online Marketing in current crisis and other important issues of online marketing in the modern world. The book is useful to B. Com., B.B.A., M.Com. and M.B.A students of Indian Universities.