The main aim of advertising is to create demand for Products and services. This book is a comprehensive. collection of different aspects. of advertising. Through an innovative and modern approach the book deals with a Prodigal Approach to advertising management. Numerous concrete techniques and technologies gives readers a simulate frame work of advertising in practice and Provide an understanding of fundamentals and problem solving methods to face the challenges of advertising in 21st century. This book will make a useful Contribution to B.Com, BBA, M. Co and MBA students of our country.