The book is a detailed study of each and every aspect of salesmanship and business efficiency. The major objectives of writing this book are to equip the readers with enough fundamental issues relating to different aspects of subject. No author has analyzed in as   much as done in the present book. Thus, it is an outstanding and first book on this important subject. Research scholars, university professors, college lecturers and students of post-graduate & under-graduate classes of our country will be benefited to great extent.